So, photographer Matt Graves approached me recently to work on some promo projects for him. One that we’re working on is an “egg promo”. He sent me some images and while I was concepting some ideas a face began to emerge. I just couldn’t help myself and here’s what came out.
©2011 Charlene Tiedemann & Matt Graves
Of course, this promo is not in the vein of his photography business’s brand and we are working on some “for real” ideas (I’ll post those when we get there). But this one is still a fun, quirky little thing and I wanted to share it with you. Enjoy!
You should also check out Matt’s blog here. He’s been working on some interesting projects lately.
Over the past year and a half I’ve had the opportunity to work on some web projects. Here is one I did with photographer Matt Graves.
©2010 S Matthew Graves & MGravesPhoto
A few months back photographer, Matt Graves, and I began working out a site and brand look for him. We agreed that the design elements should only showcase the photography and not draw attention to itself, while being easy to use and accessible to multiple mediums like smart-phones and the iPad (which does not support flash plug-ins). I felt that his photography speaks for itself and that the design really should be simple and direct facilitating ease of use. I think we got it. Check out the site for yourself
here. We just launched the site in the Fall.
So, I’m headed up to the Stitches West event this coming weekend to meet some Knitting Business owners and hopefully make some connections. I’m very excited! So excited, that I decided to make a couple comps for a faux knitting company. I named it “Niche Knits” and designed a logo and template for patterns.
©2011 Charlene Tiedemann & The Loop Design Studio
Next is an example of what that logo/brand would look like applied to a one-sheet knitting pattern…
©2011 Charlene Tiedemann & The Loop Design Studio
If you are a knitting company and would like to talk more about your company’s design, please visit The Loop Design Studio’s site or contact us for a complimentary brainstorming session.
There’s a joke bumper sticker about a neighboring town that says, “Oxnard: More than just a pretty name”. When it comes to the font “Caxton”, there’s no joke about it looking like it sounds—its flat out a gorgeous font. I typed up some stream-of-consciousness words a few minutes ago and styled them a little so you could appreciate Caxton too.
I discovered Caxton while designing a logo today. Ah, the joys of designing logos and branding… Anyway, the logo I was working on today needed a slightly curvaceous, yet, upper crust look and then I came across Caxton and I was taken. I particularly like the extra bold italics that really emphasize the strong, gorgeous curves and details of the serifs (see line 2). To accent that I used the light typeface in all caps with a generous amount of leading (see 2nd from bottom) which allowed for a nice interplay between blocky and curvy and light and dark… also, adding hierarchy and emphasis to certain words.
Finding Caxton today got me thinking about how important and how descriptive fonts are and how important it is to get the right font for a logo. The uniqueness of a font used in a logo can absolutely MAKE a brand. So you have to really think about the font in relationship to the company, how it describes the customer and the product. What does the company do? Companies have personalities, so too do fonts—it can even be difficult to find the right match. For instance a technology company (more than likely) wouldn’t look right with the font shown above. (This of course depends on the company market… but for stereotypes sake…)
I will try and post a couple new logos soon (the fruits of this week). Until then: bask in the de-loveliness of Caxton.
Thoughts? Font favorites? Please, do, share.
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