teamcoco.com
Conan O’Brien is back on the air at TBS and his show is as fantastic as his branding! I absolutely love that they used his most recognizable feature—his hair—to create his brand. Just like his joke on the show (paraphrased), “Someone asked me why I named the show Conan. I said, ‘that way its harder to replace me!’.” In that same way, his branding is recognizable.
The graphics are so smart, fun, lively, simple and appropriate. When I saw this branding earlier this week it made me think of a few other creative thinkers that are quite literally “using their heads” in the branding.
sethgodin.com
Seth Godin is a business, leadership, and marketing speaker. He’s got tons of great ideas, has written tons of books and uses his head in his brand in quite a fun way. On his main website, it directs you to click on his head to read his blog—as though you were opening the treasure chest of his brain to discover the enlightening information stored in there. Of course, Seth’s smooth head (dare I say bald?!) is a great focal point that is used quite well in this instance—setting him apart. If you are looking for information and/or motivation on how to move forward in today’s economy, Seth is definitely someone you should check out.
dyanavalentine.com
Then there’s a entrepreneurial mover, shaker, motivator and project finisher, Dyana Valentine. She’s a creative thinker that focuses on helping entrepreneurs move forward on projects—and finishing them or starting them. I saw her at the Creative Freelancer’s conference last June in Denver—she’s a firecracker of a speaker. Love that! Her outgoing personality goes perfectly with her great head of hair. In it, you’ll notice that there are light bulbs, wrenches, magnifying glasses, lightening bolts—tools of all sorts that make up the shape of her hair. This quite literally illustrates the creative thinking she is good at: solving problems and sparking ideas. The branding says what she does in an ingenious way.
These three creative thinkers are using their heads to define their business, quite literally. Each in their own special way, and all of them do it effectively.
A little shout-out to their design teams—who helped their brand vision be realized!
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