Archive for the 'Fonts' Category

There’s a joke bumper sticker about a neighboring town that says, “Oxnard: More than just a pretty name”. When it comes to the font “Caxton”, there’s no joke about it looking like it sounds—its flat out a gorgeous font. I typed up some stream-of-consciousness words a few minutes ago and styled them a little so you could appreciate Caxton too.

I discovered Caxton while designing a logo today. Ah, the joys of designing logos and branding… Anyway, the logo I was working on today needed a slightly curvaceous, yet, upper crust look and then I came across Caxton and I was taken. I particularly like the extra bold italics that really emphasize the strong, gorgeous curves and details of the serifs (see line 2). To accent that I used the light typeface in all caps with a generous amount of leading (see 2nd from bottom) which allowed for a nice interplay between blocky and curvy and light and dark… also, adding hierarchy and emphasis to certain words.

Finding Caxton today got me thinking about how important and how descriptive fonts are and how important it is to get the right font for a logo. The uniqueness of a font used in a logo can absolutely MAKE a brand. So you have to really think about the font in relationship to the company, how it describes the customer and the product. What does the company do? Companies have personalities, so too do fonts—it can even be difficult to find the right match. For instance a technology company (more than likely) wouldn’t look right with the font shown above. (This of course depends on the company market… but for stereotypes sake…)

I will try and post a couple new logos soon (the fruits of this week). Until then: bask in the de-loveliness of Caxton.

Thoughts? Font favorites? Please, do, share.