Heady Branding? Use your head to define your business—what the what?!

teamcoco.com

Conan O’Brien is back on the air at TBS and his show is as fantastic as his branding! I absolutely love that they used his most recognizable feature—his hair—to create his brand. Just like his joke on the show (paraphrased), “Someone asked me why I named the show Conan. I said, ‘that way its harder to replace me!’.” In that same way, his branding is recognizable.

The graphics are so smart, fun, lively, simple and appropriate. When I saw this branding earlier this week it made me think of a few other creative thinkers that are quite literally “using their heads” in the branding.

sethgodin.com

Seth Godin is a business, leadership, and marketing speaker. He’s got tons of great ideas, has written tons of books and uses his head in his brand in quite a fun way. On his main website, it directs you to click on his head to read his blog—as though you were opening the treasure chest of his brain to discover the enlightening information stored in there. Of course, Seth’s smooth head (dare I say bald?!) is a great focal point that is used quite well in this instance—setting him apart. If you are looking for information and/or motivation on how to move forward in today’s economy, Seth is definitely someone you should check out.

dyanavalentine.com

Then there’s a entrepreneurial mover, shaker, motivator and project finisher, Dyana Valentine. She’s a creative thinker that focuses on helping entrepreneurs move forward on projects—and finishing them or starting them. I saw her at the Creative Freelancer’s conference last June in Denver—she’s a firecracker of a speaker. Love that! Her outgoing personality goes perfectly with her great head of hair. In it, you’ll notice that there are light bulbs, wrenches, magnifying glasses, lightening bolts—tools of all sorts that make up the shape of her hair. This quite literally illustrates the creative thinking she is good at: solving problems and sparking ideas. The branding says what she does in an ingenious way.

These three creative thinkers are using their heads to define their business, quite literally. Each in their own special way, and all of them do it effectively.

A little shout-out to their design teams—who helped their brand vision be realized!

Oh Little Kimono Sweater


Meet little Jin Levi

I think I may have found the most rewarding knitting projects—those for little darlings. Not only are they fun to make because they are delightfully tiny, but the pictures make me giggle and coo and smile—and I haven’t even met the baby.

This sweater I knit for little Jin Levi (pictured above) who is the first-born son of my dear friend, Carrie. Several years ago she married a Japanese man and they are currently living in Chichibu, Japan where Jin Levi was born—he’s only about a 6-7 weeks old right now (as pictured).

When I saw the Kimono sweater pattern in the knitting book One More Skein, I just knew it was perfect for a little Japanese-American baby. I love the yarn I used. Its a washable wool yarn that has a lovely fluctuation of color without being variegated. If you look closely at the pictures you will notice the Kimono ties. There are four total—two interior and two exterior—allowing the sweater to wrap-around the baby. There is a border around the exterior edge of the sweater and cuffs created by using the seed-stitch, with the majority of the sweater knit in stockinette. I’m still learning how to construct a garment. I find that I still need to work on attaching arms to torsos—wish I had more time to spend at my favorite yarn store Loop & Leaf.

This is the second baby sweater I knit this year—the other sweater can be seen here.

I also recently finished a lacy-holey beanie, and a lovely scarf/shawl. I still need to block the shawl/scarf, but will try and take pictures of both to post for your viewing pleasure. Have you done any interesting projects lately? I’d love to hear about it—send me an email or post on my blog with your blog site and I’ll check it out.

Thanks for reading!

Good Content + Great Design=Websites of Goodness

There’s nothing I like more than content I really love mixed with great design. My two most recent favorite websites are: http://www.good.is/

and Act Bolder.

Both websites have sustainability, environmentally conscious and community building content. The Good site is the online branch of the magazine, GOOD magazine, that can be purchased at a local book store. I found GOOD magazine this summer and fell in love with its smart content, design & graphics, and generally “good” message it delivers. The summer issue I purchased was all about building community within your neighborhood. It had profile articles on different neighborhoods around the country and their individual efforts to build and enhance local communities by offering tips and encouragement—they even invite reader submissions.

Aside from content, I love how readable both of these sites are. The GOOD site juggles content like a pro—in a soft way—utilizing neutral colors: cream and grey with accent splashes of a light electric blue (love it!). Plus, I absolutely love the big buttons at the top working as part of a design element reading: GOOD Topics/Participants/etc… The use of an overall standard background color of light grey with individual content boxes and no container background separating from the margins. Instead, the connection is assumed by the browser window, all-over grey BG, alignment, standardized box sizes, titles, and pictures (visit GOOD and scroll down to see).

Its way too easy for a website to get busy with colors and graphics (I know, I’ve the mistake myself). GOOD also does a great job with creating info graphics that stick with their branding, which also helps reduce eye clutter.

I am pleased with the simplification of colors on the ActBolder site, and the airy and organized feel. The use of grey and black—I’m a sucker for orange. The simple header and easy to understand options just please my sensibilities—none of that routing around blindly wondering where and what things are—its simple, direct, and EASY! I just can’t help but appreciate the good content and impact these sites can have.

What do you think? Have any great content sites displayed through good design? Please share and tell me why!

Can Downtime Enhance Creativity?

One of the things I’ve been considering a lot lately is the importance to “downtime” in our ever increasing busy lives and schedules. We live in such a hyper-productive world today, where people are using every last scrap of time to be productive and fill the “empty space”—with the onslaught of smart phones technology, people no longer get a space from their computers and the demands of technology increase. I am a smart-phone user and consider it incredibly useful and helpful to be able to check email; update my calendar; create a reminder; write a note to myself about an idea; look up directions or browse information online. Look around you—everyone is doing it.

Recently I heard a discussion on NPR with Matt Richtel regarding his article in the NY Times called “Digital Devices Deprive Brain of Needed Downtime”. In the article it states, “…scientists point to an unanticipated side effect: when people keep their brains busy with digital input, they are forfeiting downtime that could allow them to better learn and remember information, or come up with new ideas.”

Creativity is dependent upon “coming up with new ideas”. Its the signature purpose and result desired of creativity. So if we are overloaded by too many “screens”—computer, smart phone, television, movie theater—we could be hindering our creative potential.

From experience I have learned that stepping away from a project—the sheer act of letting go— can be more beneficial than not. There are a lot of techniques to enhancing creativity, some of them I learned in a Creative Thinking class last fall. One concept I distinctly remember is the idea of allowing the creative process time to “stew”. Like a stew needs time in a boiling pot with lots of ingredients, so to, creative ideas need time to mix and percolate through your subconscious. At some point in the process, the thinking about a creative problem will suddenly fuse one idea with another, and a complex solution is formed. This concept of an “idea stew” (which very well may be my own terminology) can lead to an “AHA moment”—where two seemingly disparate things come together to create a wholly unique idea—just as beef, carrots, potatoes, and broth are combined to create a satisfying meal of its own. So, if our brains are fill every moment of downtime that would or could be spent pondering a particular problem, then we’d only be eating carrots and beef separately—the creative solution of a cohesive meal would not be realized.

Interestingly, the article points out that the beneficial effects of exercise are shown to be more prominent when the individual is in an secluded environment with no urban, pop-cultural stimuli—advertising, vehicles, frantic activity—or a gym with a plethora of distraction prone digital devices. Based on study findings mentioned in the article, it seems that filling all of our time with hand-held devices could be hijacking important rumination time needed by the brain to develop complex ideas and thwarting the creative process.

As a creative professional I have learned how stressful a constant demand on creativity can be. Generally you don’t have the luxury to “wait for inspiration to strike”. Plus, the business world has a way of cranking you dry with demanding schedules and last-minute deadlines. Coming up with creative ideas can become problematic when you are required to turn a project around without an adequate timeline. What happens when the ideas don’t come—how do you deal with that?

I discovered a podcast by Todd Henry at Accidental Creative (AC #180: Seeds), who discusses how to prevent idea failure and burnout from happening by building “purposeful ideation” time into your schedule. Thereby allowing your brain new ideas BEFORE they are needed—allowing ideas have time to “stew”, sink in and develop over time. Henry aptly uses the compares creative idea generation to the sowing of “seeds” and the work it takes to cultivate creativity.

Time spent purposefully building creativity isn’t necessarily “downtime”, but it is time away from a screen developing your brain. Henry mentions four purposeful practices that can help you generate creative ideas into the future: strategic thinking about problems; idea generation/brainstorming; recharge time (new inputs, stimuli, emotional health, family time, recreation, downtime?!); and study time to stretch and develop your mind.

I still believe that an ample amount of downtime is necessary—time spent having fun, laughing, joking with friends, playing tennis, working on hobbies, pursuing interests. Allowing your brain time to wander is an important part of remaining a successful creative thinker and do-er. So filling all your time with technology can be detrimental to your creative life—just as, cutting out screen-time allows more time to read, think strategically, brainstorm new ideas, and take in new stimuli.

Todd Henry at Accidental Creative hit the nail on the head—if we are going to be creative we have to be purposeful with our time—especially our downtime.

All written content © 2010 Charlene Tiedemann