My journey into UX didn't happen overnight. In fact, I can't remember when it hit me: "Oh! I'm a UX Designer". That's the moment I realized that it's always been about the user for me. Whether I was tackling a print ad, a video cover, a photoshoot, or a magazine layout, I always found myself asking, "Who is using this? What do they want and need? How can we make this better?"

For more than a decade, I've been knee-deep in creative work from ux/ui design to art direction, publication layouts, marketing assets, social designs—you name it. Along the way, I've lead teams and orchestrated more photo shoots than I can count. All of this in pursuit of a better product.

You see, I thrive at bridging gaps between engineers, marketers, content creators—it's about asking the right questions, reading between the lines, simplifying complex processes, and collaborating until the best possible solution emerges.

What drew me to UX is this unquenchable drive to understand users, but I stay for the collaboration and teamwork and alchemy that happens when ideas bounce around and morph into something great.