Little Looms magazine came to me needing a brand realignment. Whimsical was its rallying cry. Through photographic storytelling, branded color creation, and new icon illustrations, the brand quickly came to life. The following steps were taken:

1) Photographic storytelling—each issue had a unique theme
2) Introduced new brand colors
3) Created icons to represent each little loom used within the magazine's projects
4) Redesigned interior page layouts, refreshed fonts, and created templates
5) Developed ad campaign assets for the quarterly magazine launch